Rabea Asif

Rabea Asif is a Chartered Accountant with over 20 years of experience in the financial and service sectors. She began her career with PricewaterhouseCoopers (PwC), where she gained extensive experience in audit, compliance, and financial reporting.

Following her time at PwC, Rabea held senior finance roles, including Chief Financial Officer, across various industries. In 2011, she took on the role of Managing Director at Care Accountancy Ltd, where she has led the firm’s growth and success. Under her leadership, the firm has built a strong team of ICAEW and ACCA-qualified professionals dedicated to delivering high-quality accounting, tax, and advisory services.

Rabea is committed to client service, professional excellence, and supporting businesses through strategic financial guidance. Outside of work, she enjoys travelling, socialising, watching films, and following football and cricket.